S/he is the glue that binds the varied features throughout the company – including Engineering, Sales, Design, Marketing and more. By course end students will have learned varied product administration and product growth frameworks. Also, they may have built some hands-on skills in product design primarily based on customer requirements and product prototyping.
It’s one of the most current, and rapidly exploding forms of digital business marketing there’s – primarily based on the identical pay-per-click fashion as search ads. Xu Zhang explores the effects of promoting methods in digital platform markets, together with e-commerce, freelance, online travel, and healthcare. Specifically, her research focuses on how pricing strategies and promoting strategies affect market efficiency, business earnings, and consumer welfare. Her work has been published in journals such as Marketing Science and the Journal of Economics & Management Strategy. Professor Anja Lambrecht’s research focuses on digital marketing, with a selected emphasis on …