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Marriott has largely failed in diversifying into connoisseur restaurants, theme parks, cruise ships, and wholesale travel companies. In the primary three companies, Marriott discovered it couldn’t transfer expertise regardless of obvious similarities. Running cruise ships and theme parks was based more on entertainment and pizzazz than the rigorously disciplined administration of resorts and mid-price eating places. The wholesale journey agencies had been unwell fated from the start as a end result of Marriott needed to compete with an necessary customer for its motels and had no proprietary skills or alternatives to share with which to add worth.

Business Strategy

Using corporate technique to information the selection of which markets, including different countries, that a firm competes in. How can diversifying our business or coming into a new business, assist us compete in our different industries? The Hortalezas’ experience with the HBC retailers can present useful insights into which new products to develop …