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Moreover, due to the pandemic, people dealing with financial constraints resulted in decreased spending on non-essential merchandise, together with Jewellery. In addition to this, restrictions on the uncooked materials provide resulted in a reduction in the manufacturing process. Young urban grooms in India are increasingly choosing platinum jewelry, corresponding to chains, bracelets, and earrings, as an different choice to gold amid rising gold costs. Platinum is presently trading round ₹25,000 per 10 grams, compared to gold costs exceeding ₹61,000 per 10 grams. The pattern is offering some relief to the bride’s household, which historically items jewellery to the groom during…